One of my wife's Christmas gifts to me this year was this Snappy 25 Piece drill bit set. Originally, I had put the Rockler 10 piece (approximately) countersink set on an Amazon wish list, but when she talked to the local Rockler, they were amazed at the price listed on my wish list, which had been something like $30, and they said they were all sold out, "Not surprising, really, at that price." And Rockler didn't have anything that matched that in stock, so she went to the Alpharetta WoodCraft. They pointed her to the Snappy set.
Woodcraft lists this set on their website at $80. It is 100% American made and assembled, and my wife knows I am willing to pay a premium to support American manufacturers, so she got it. She tells me she got a much better price than that in the week before Christmas. With only a couple of fairly minor nitpics, I really like this set and decided I should formally review it so others might decide to get it as well. I feel it is worth the money.
What you get -- In the plastic packaging, you get a set of five counter-sink drill bits in the standard American sizes, two countersink stop collars, seven drill bits in 1/4" hex shank adapters, six driver bits, a couple of allen wrenches, a nylon carrying case, and best of all a Snappy 1/4" hex quick change chuck. Overall, the set seems to be machined very well. All of the pieces have a good heft to them, especially the chuck.